Is 8K More Supply or Demand?

Is 8K More Supply or Demand?

Bill Thompson, Senior Platform Manager, Signiant For the majority of content creators and distributors, it’s hard even to start considering 8K when 4K, while still maturing in production, mastering, and distribution, is not yet the standard across the production supply chain. 8K’s immense file sizes impact numerous media operations—the least of which are storage space, transcoding services, file transfer, delivery mechanisms, and timelines. Despite that, 8K garners more industry attention every year, growing in usage and infrastructure after almost two decades in development. For some, it’s the next “big thing” and an unnecessary evolution. For others, it’s already here, inevitable and appropriate.

Panasonic AK-HC5000 HD HDR Broadcast Cameras Chosen to Capture NHL Hockey, Major College Basketball for Prudential Center’s World-Class Video Board

Panasonic AK-HC5000 HD HDR Broadcast Cameras Chosen to Capture NHL Hockey, Major College Basketball  for Prudential Center’s World-Class Video Board

Prudential Center, home to the NHL’s New Jersey Devils and NCAA's Seton Hall Pirates men's basketball team, has upgraded to Panasonic AK-HC5000 HD HDR studio/field camera systems for all in-game presentation on the arena’s massive, center-hung LED scoreboards (almost four stories tall). In addition to capturing game action, the four AK-HC5000s and an AW-UE150 4K/HD 60p pan/tilt/zoom camera enhance the fan experience, including fan shots, player warm-ups and timeout features.

DP Patrick Alexander Stewart captures HBO's Curb Your Enthusiasm with VariCam LT cinema cameras

DP Patrick Alexander Stewart captures HBO's Curb Your Enthusiasm with VariCam LT  cinema cameras

Created by Seinfeld co-creator Larry David as a fictionalized version of himself, Curb Your Enthusiasm premiered on HBO twenty years ago. Along with Mitchel Hurwitz’s Arrested Development, the series transformed the half hour comedy sitcom genre from multicam to single camera in its use of handheld documentary style cinematography. What do both shows, and the upcoming Netflix show, Brews Brothers, have in common? They are all currently shot by cinematographer Patrick Alexander Stewart with VariCam LT cinema cameras.

This is the first time the Super Bowl is streaming in 4K resolution, but it won't be true 4K

This is the first time the Super Bowl is streaming in 4K resolution, but it won't be true 4K

Fox Sportsannounced back in December 2019 that theSuper Bowl LIVwill be the first Super Bowl to be streamed in 4K — a resolution sharper than traditional HD cable TV broadcasting — as well as high-dynamic-range (HDR).

Cyber Media TV Uses ATEM Constellation 8K for eSports Streaming

Cyber Media TV Uses ATEM Constellation 8K for eSports Streaming

Blackmagic Design today announced that Cyber Media TV uses Blackmagic Design ATEM Constellation 8Ks and ATEM 1M/E Advanced Panels for eSports and steaming programs for gaming. Cyber Media TV uses both ATEM products, along with anumber of other Blackmagic products, to stream 60 to 80 eSports programs eachmonth.

Panasonic Announced Three of the Industry's Smallest and Lightest 4K 60P Professional Camcorders With a Wide-Angle 25MM Lens and 24x Optical Zoom

Panasonic Announced Three of the Industry's Smallest and Lightest 4K 60P Professional Camcorders With a Wide-Angle 25MM Lens and 24x Optical Zoom

Panasonic is proud to announce three of the industry's smallest and lightest 4K 60p camcorders. Not limited by their compact and lightweight designs, the HC-X1500, HCX2000 and AG-CX10 offer a high standard of on-site mobility and portability, as well as the high-quality 4K 60p recording capability demanded by professionals. The Wide-Angle 25mm Lens and 32x i.ZOOM (4K recording) achieve high-spec optical performance thanks to Panasonic's exclusive high-precision AF, which also provides high-speed, accurate focusing for both 4K and Full-HD shooting. The new models have a variety of professional functions, such as Two Manual Rings, an ND Filter, a Built-in LED Video Light *3 , and 24-bit High Resolution Linear PCM Audio Recording. Users can further customize the recording formats according to the shooting environment or preference.

DP Mark Schwartzbard creates scares for Blumhouse Production’s Black Christmas with the VariCam 35

DP Mark Schwartzbard creates scares for Blumhouse Production’s Black Christmas with  the VariCam 35

As Hawthorne College winds down for the Christmas holidays, a black-masked stalker beginskilling sorority sisters one by one. Produced by Jason Blum (Halloween, Get Out) for BlumhouseProductions, Black Christmas is a re-imagining of the 1974 cult classic to a 21 st centuryaudience. The horror film was directed and co-written by Sophia Takal (Always Shine). AlthoughTakal was a fan of the original film, she wanted to bring attention to contemporary women’srights issues, in particular the Me-Too movement. The film was shot by cinematographer MarkSchwartzbard (Forever, Master of None) with VariCam cinema cameras rented out of PanavisionNew Zealand. “The original Black Christmas was made in 1974 and it was a Canadian lowbudget horror movie,” explains Schwartzbard. “A lot of people believe it's the movie thatinvented the slasher film.”

DAZN Purchases Panasonic AW-UE150 4K/HD PTZ Cameras for “The Pat McAfee Show”

DAZN Purchases Panasonic AW-UE150 4K/HD PTZ Cameras for “The Pat McAfee Show”

DAZN, the London-based global over-the-top (OTT) subscription video streaming service that expanded to the United States last year, has invested in sevenPanasonic AW-UE150 4K pan/tilt/zoom cameras to support production of its recently-launched daily offering, “The Pat McAfee Show.”

Sony and Verizon Demonstrate How 5G Stands to Transform Live Sports Production

Sony and Verizon Demonstrate How 5G Stands to Transform Live Sports Production

Sony Imaging Products & Solutions Inc., Sony Mobile Communications Inc. and Verizon joined forces with NBC Sports to test how 5G can change the way live sports broadcasts are captured and produced. During the Houston Texans vsNew England Patriotsfootball game at NRG Stadium on December 1st, 2019, a camera person from NBC Sports captured video of the game on the field using Sony’sPXW-Z450shoulder camcorder.The video was streamedthrough Sony’s prototype transmitter box and Xperia 5G mmWave device, via Verizon’s 5G Ultra Wideband network to a production room in the stadium.

Creative Day Technologies Supports FANUC America Grand Opening with Panasonic AK-UC4000 4K/HDR Camera Systems

Creative Day Technologies Supports FANUC America Grand Opening with Panasonic AK-UC4000 4K/HDR Camera Systems

FANUC America, the U.S. subsidiary of FANUC, a global leader in automation for manufacturing, recently inaugurated a new461,000 square-foot North Campus robotics and automation facility in Auburn Hills, MI. The grand opening event was supported by rental/staging company Creative Day Technologies with Panasonic AK-UC4000 4K/HD/HDR field/studio camera systems.

Panasonic Announces Delivery/Pricing of Premium AJ-CX4000 4K/HDR Shoulder-Mount Camcorder

Panasonic Announces Delivery/Pricing of Premium AJ-CX4000 4K/HDR Shoulder-Mount Camcorder

Panasonic announced that its new AJ-CX4000, a 4K/HDR shoulder-mount camcorderwith B4 lens mount and interchangeable lens, will be available at the end of December ata suggested list price of $25,000. Idealfor network news, sports, blue-chip nature films and travel documentaries, the AJ-CX4000follows the handheld AG-CX350 to expand the CX Series of 4K camcorders.

Pocket Cinema Camera 6K Shoots Rare Show Content for Mumford & Sons

Pocket Cinema Camera 6K Shoots Rare Show Content for Mumford & Sons

Blackmagic Design today announced that award winning live director, Steve Price, used the Blackmagic Pocket Cinema Camera 6K to create acinematic, slow motion backdrop for Mumford & Sons’ recent appearance at the iHeart Radio music festival in LasVegas.