Beyond 4K Buzz & Trends
5 Misconceptions About 4K
With how new this tech is, there are many misconceptions that have come to the surface. To try and get to the bottom of this, we’ve analyzed the top five misconceptions surrounding 4K.
4K's Pros & Cons
We were able to get Jason DeSimone’s take on 4K, along with its pros and cons. His team specializes in shooting and finishing projects in 4K and assisting in RED workflow for clients that do not have the post resources to work with R3D files.
4K finishing in GoPro Cineform
In the latest update of Adobe's Premiere Pro CC 2014.1, you can now find the GoPro Cineform codec as an export setting. When you update your version of Premiere Pro CC, this great value is automatically added to your computer. It now works native without having to use the GoPro Cineform studio application that is also available as a free download on GoPro’s website.
4K and Avid
by 4KHUB Contributor, Janet DaltonBy 2014, 4K moved beyond early trade-show rumblings to become a dominant player in the world of acquisition formats. There are many advantages to shooting 4K including increased creative flexibility to zoom and reframe shots in post, higher quality keying & 3D capabilities and a more secure medium for archiving purposes. However, while the shift from SD to HD took almost 10 years to take hold, the move from HD to 2K to 4K is happening in less than half that time.
Gary Adcock on 4K in 2015
Associated with major industry heavy hitters like AJA, Apple, HP and Intel, Gary Adcock shares his thoughts on the current & future state of the industry and 4K.
Master the Art of 4k Editing with Avid
High-resolution is taking over digital cinema, but it’s still a niche in television and streaming media. So should you care?
To 4K or not to 4K – That is the Question!
by 4KHUB Contributor,David WellsThere is no shortage of hype surrounding the 4K initiative, most of it coming from the high-end camera and television manufacturers. During our research on the 4K topic we’ve found very few compelling reasons to support this technological advancement, and quite a few points that prove the world isn’t quite ready for the current implementation of 4K. We’ll outline some of the pros and cons of 4K technology and you can decide for yourself if 4K is the right tool for your job.
Is 4K Over-rated?
by 4KHUB Contributor, Larry JordanI was delighted when the folks at 4KHUB asked me to contribute an article to their launch. Because I have opinions about this. You can call me a skeptic, but from my perspective, this 4K business is not the solution to world peace, nor perpetual prosperity. (And, as an aside, for this article, I’ll use the term “4K” to mean all image sizes larger than 1080p HD.)
VIDEO: Jem Schofield & the Current State of 4K
Jem Schofield, an educator & producer of theC47.com talks about the current state of 4K, challenges involved making the jump from HD to 4K, and when and where he uses 4K over HD.
Case Study: ARProductions Creative Director Captures 4K Italian Vistas with AJA Ki Pro Quad & Canon EOS C500
For Ricci’s latest 4K short films, "Abruzzo Winter Emotion" and "One Day in Abruzzo," he used an AJA Ki Pro Quad 4K/UHD/2K/HD file-based recorder with the Canon EOS C500 camera to deliver stunning 4K ProRes 444 footage of central Italy’s most breathtaking topography.
7/17: Witness the Perfect Storm of 4K
MelroseMAC invites you to witness the perfect storm of 4K technology and innovation gather on one stage. Apple®, G-Technology, and GoPro willdemonstrate the future of real-time 4K editing in Final Cut Pro® on the optimized Mac Pro® complemented by the high-speed expandability only Thunderbolt™ 2 storage and ingest solutions can offer.
Learn How to Produce a 4K Theatrical Feature On A Budget
Learn the challenges involved in shooting entirely in 4K as well as the benefits and trade-offs in using an end-to-end 4K pipeline in post-production.