Gary Adcock on 4K in 2015

Gary Adcock on 4K in 2015

Associated with major industry heavy hitters like AJA, Apple, HP and Intel, Gary Adcock shares his thoughts on the current & future state of the industry and 4K.

Master the Art of 4k Editing with Avid

Master the Art of 4k Editing with Avid

High-resolution is taking over digital cinema, but it’s still a niche in television and streaming media. So should you care?

To 4K or not to 4K – That is the Question!

To 4K or not to 4K – That is the Question!

by 4KHUB Contributor,David WellsThere is no shortage of hype surrounding the 4K initiative, most of it coming from the high-end camera and television manufacturers. During our research on the 4K topic we’ve found very few compelling reasons to support this technological advancement, and quite a few points that prove the world isn’t quite ready for the current implementation of 4K. We’ll outline some of the pros and cons of 4K technology and you can decide for yourself if 4K is the right tool for your job.

Is 4K Over-rated?

Is 4K Over-rated?

by 4KHUB Contributor, Larry JordanI was delighted when the folks at 4KHUB asked me to contribute an article to their launch. Because I have opinions about this. You can call me a skeptic, but from my perspective, this 4K business is not the solution to world peace, nor perpetual prosperity. (And, as an aside, for this article, I’ll use the term “4K” to mean all image sizes larger than 1080p HD.)

VIDEO: Jem Schofield & the Current State of 4K

VIDEO: Jem Schofield & the Current State of 4K

Jem Schofield, an educator & producer of theC47.com talks about the current state of 4K, challenges involved making the jump from HD to 4K, and when and where he uses 4K over HD.

Case Study: ARProductions Creative Director Captures 4K Italian Vistas with AJA Ki Pro Quad & Canon EOS C500

Case Study:  ARProductions Creative Director Captures 4K  Italian Vistas with AJA Ki Pro Quad & Canon EOS C500

For Ricci’s latest 4K short films, "Abruzzo Winter Emotion" and "One Day in Abruzzo," he used an AJA Ki Pro Quad 4K/UHD/2K/HD file-based recorder with the Canon EOS C500 camera to deliver stunning 4K ProRes 444 footage of central Italy’s most breathtaking topography.

7/17: Witness the Perfect Storm of 4K

7/17: Witness the Perfect Storm of 4K

MelroseMAC invites you to witness the perfect storm of 4K technology and innovation gather on one stage. Apple®, G-Technology, and GoPro willdemonstrate the future of real-time 4K editing in Final Cut Pro® on the optimized Mac Pro® complemented by the high-speed expandability only Thunderbolt™ 2 storage and ingest solutions can offer.

Learn How to Produce a 4K Theatrical Feature On A Budget

Learn How to Produce a 4K Theatrical Feature On A Budget

Learn the challenges involved in shooting entirely in 4K as well as the benefits and trade-offs in using an end-to-end 4K pipeline in post-production.

Industry Heavy-Hitters Weigh in on 4K

Industry Heavy-Hitters Weigh in on 4K

We asked major companies like Atomos, Avid, Freefly Systems and more what they really thought about 4K. Were they for or against it? Find out here:

Sony Electronics: Studio Package & 4K Journalist Backpack for Industry Pros

Sony Electronics: Studio Package & 4K Journalist Backpack for Industry Pros

Peter Dilorio with Sony Electronics gave us the quick run down on the latest Sony Production Studio Package & 4K Journalist Backpack.

MammothHD keeps eye on the ultra-high-resolution future

MammothHD keeps eye on the ultra-high-resolution future

byRandi AltmanIt’s no longer just about 4K, it’s about 4K and beyond. How does a stock footage company keep up? They become early adopters, that’s how.

Introducing The World to 4K

Introducing The World to 4K

by 4KHUB Contributor, Andre ElijahEarlier this week I participated in a panel discussion regarding the history and future of 4K video production: its benefits, drawbacks, and considerations - particularly for the world of broadcast. What I found to be most interesting about the discussion is the fact that more people aren’t taking advantage of 4K or even in a position to know its pros and cons. I’ve personally been wrapped up in my own 4K bubble for years ever since the RED One was first announced.