Industry Heavy-Hitters Weigh in on 4K

Industry Heavy-Hitters Weigh in on 4K

We asked major companies like Atomos, Avid, Freefly Systems and more what they really thought about 4K. Were they for or against it? Find out here:

Sony Electronics: Studio Package & 4K Journalist Backpack for Industry Pros

Sony Electronics: Studio Package & 4K Journalist Backpack for Industry Pros

Peter Dilorio with Sony Electronics gave us the quick run down on the latest Sony Production Studio Package & 4K Journalist Backpack.

MammothHD keeps eye on the ultra-high-resolution future

MammothHD keeps eye on the ultra-high-resolution future

byRandi AltmanIt’s no longer just about 4K, it’s about 4K and beyond. How does a stock footage company keep up? They become early adopters, that’s how.

Introducing The World to 4K

Introducing The World to 4K

by 4KHUB Contributor, Andre ElijahEarlier this week I participated in a panel discussion regarding the history and future of 4K video production: its benefits, drawbacks, and considerations - particularly for the world of broadcast. What I found to be most interesting about the discussion is the fact that more people aren’t taking advantage of 4K or even in a position to know its pros and cons. I’ve personally been wrapped up in my own 4K bubble for years ever since the RED One was first announced.

Canon 4K Cinema EOS-1D C Digital SLR Camera Used in Creation of a TV Commercial During a Fashion Photography Shoot

Canon 4K Cinema EOS-1D C Digital SLR Camera Used in Creation of a TV Commercial During a Fashion Photography Shoot

The deadline and budget were tight. The client, a leading maker of iconic, affordable jeans, wanted stills and a beautifully photographed film-style location-shoot commercial turned around in one day. Learn how the team came though with a remarkable creation.

4K Camera Workflows- Raw, Video, Proxy

4K Camera Workflows- Raw, Video, Proxy

by 4KHUB contributor, Andy ShipsidesAt AbelCine we host a number of educational events and workshops.I was surprised to discover the high level of interest in acquiring in 4K. We all know that 4K usage is growing, but to have a room full of producers in front of me saying that they are being asked by their clients to deliver 4K really said a lot. The group wanted to understand the workflow implications of acquiring in 4K and what the cost difference would be, especially in terms of storage needs and editing complexity. So the workshop veered in that direction and led to very interesting discussion topics that I thought I’d share with you.

Aerial Shoot for Panasonic & the New GH4K

Aerial Shoot for Panasonic & the New GH4K

byDan CoplanI recently did an aerial shoot for Panasonic and the new GH4K in time for a demo at NAB. I’ve been using a Canon DSLR on my midrange octocopter, but was very excited to be able to swap it out for a camera that is very close in size and weight yet shoots the higher resolution. I am most likely going to replace the Canon with the Panasonic as my default camera for that particular setup.

Champions League Final Showcases 4K

Champions League Final Showcases 4K

by 4KHUB Contributor, Ken KerschbaumerThe Champions League Final gave UEFA a chance to showcase 4K and Ultra HD, courtesy of a closed-circuit production that made use of Telegenic’s T25 OB and its four Sony F55 cameras coupled with Fuji prime cinema lenses and an Chrosziel adapter that allows full iris and focus control.

Welcome to 4KHUB!

Welcome to 4KHUB!

We are excited to be launching this newest hub, part of the growing Production family of sites and resources for our community. 4KHUB will cover all sides of 4K -- from acquisition and post to digital cinema, at home technologies, and beyond.

Save the Date for 10/8! Post Workflow for David Fincher's Gone Girl

Save the Date for 10/8! Post Workflow for David Fincher's Gone Girl

David Fincher’s latest feature film, Gone Girl employed the most advanced technical workflows of any film ever produced to date. It marks the first 6K real-time review pipeline in any feature film production. Meet Gone Girl post production engineer, Jeff Brue and assistant editor, Tyler Nelson as they discuss the challenges of shooting in 6K on the RED Dragon camera and more.

Is 8K More Supply or Demand?

Is 8K More Supply or Demand?

Bill Thompson, Senior Platform Manager, Signiant For the majority of content creators and distributors, it’s hard even to start considering 8K when 4K, while still maturing in production, mastering, and distribution, is not yet the standard across the production supply chain. 8K’s immense file sizes impact numerous media operations—the least of which are storage space, transcoding services, file transfer, delivery mechanisms, and timelines. Despite that, 8K garners more industry attention every year, growing in usage and infrastructure after almost two decades in development. For some, it’s the next “big thing” and an unnecessary evolution. For others, it’s already here, inevitable and appropriate.

Panasonic AK-HC5000 HD HDR Broadcast Cameras Chosen to Capture NHL Hockey, Major College Basketball for Prudential Center’s World-Class Video Board

Panasonic AK-HC5000 HD HDR Broadcast Cameras Chosen to Capture NHL Hockey, Major College Basketball  for Prudential Center’s World-Class Video Board

Prudential Center, home to the NHL’s New Jersey Devils and NCAA's Seton Hall Pirates men's basketball team, has upgraded to Panasonic AK-HC5000 HD HDR studio/field camera systems for all in-game presentation on the arena’s massive, center-hung LED scoreboards (almost four stories tall). In addition to capturing game action, the four AK-HC5000s and an AW-UE150 4K/HD 60p pan/tilt/zoom camera enhance the fan experience, including fan shots, player warm-ups and timeout features.