Beyond 4K Buzz & Trends
2017 Video Trends: 4K and Beyond
2017 is fast approaching and professional videographers and agencies are once again evaluating their technology needs. As 4K resolution becomes increasingly widespread, the question for many has become: Is it time to look beyond 4K?
Exclusive Interview: Canon Pro Market Specialist, Alexander Sax, Talks Canon C700
On November 3, Canon filled the ASC Clubhouse in Hollywood with Society members, cinematographers and other production professionals for the unveiling of their new flagship digital cinema camera, the EOS C700.It was exactly five years ago, on November 3, 2011, that Canon first unveiled their EOS C300 and pledged a commitment to the cinematography community to collaborate, listen and evolve new technology designed for filmmaking.
In Review: Blackmagic Design Video Assist 4K 7" HDMI/6G-SDI Recording Monitor
Coming off of a recent review of the Blackmagic Design Micro 4K, I was excited to take on (along with the Micro 4K) the Video Assist 4K Recording Monitor. The Video Assist 4K did not disappoint providing clean, clear, crisp images along with solid recording 4K settings. The dual built-in, high speed UHS-II recorders use off the shelf SD cards to record HD and Ultra HD video as professional 10-bit 4:2:2 ProRes or DNxHD files.
4K the Wrightway
For more than a decade Wright Way Video, Inc. owner Joshua Wright has been delivering professional production services for countless broadcasts such as Soundstage, the long-running live concert TV series featuring new and legendary artists—from Fleetwood Mac and Bad Company to Kenny Chesney and Regina Spektor.
Consumers Are Adopting 4k and Why It Doesn’t Matter
It’d be pretty hard to argue that consumers aren’t getting on board with 4K technology. The statistics make a strong case. Whether it’s actually worth it for consumers to adopt might be more debatable, but they’re casting their ballots in favor of the technology.
Lead Animator at The Sequence Group, Anne Jans, Talks Life in the Industry
Originally from The Netherlands, Anne Jans now resides in Canada, where she is the Lead Animator forThe Sequence Group, where she has completed projects likeHalo: The Fall of Reachto their newSlackcommercial. She discusses how she found her passion and what the life of being a lead animator is really like.
How to Keep Up with K's
When YouTube started allowing uploads and playback of 4K video in 2010, many thought it was just agimmick. In 2014, when Netflix launched its first 4K streamed shows, “House of Cards” and “BreakingBad”, there was more acceptance that the new standard was becoming the real deal. By the end of2016, the analyst firm IHS projected that around 10% of US homes will own a 4K TV, which they estimatewill rise quickly to a third by 2019.
Lenzworks Shoots Second Season of Relative Race with 12 VariCam LT 4K Cinema Camcorders
Utah-based production company Lenzworks recently shot the second season of Relative Race, a co-production with broadcast partner BYUtv, with a dozen VariCam LT 4K cinema camcorders. An ingenious pairing of a race against time with a genealogy hunt, Relative Race pits four couples against each other in a race from Miami, FL to Boston, MA, with required stops along the way to complete challenges, then meet and stay with relatives they previously didn’t know existed. The prize for the winning couple: $50,000.
With the Help of Skycar Creative Adobe Releases "Depth of Field" Video Series Made Entirely Out of Adobe Stock
Short films can be extremely challenging to create, but when they are executed properly, they successfully push the boundaries of film to the extreme. Adobe Stock's new challenge series pushes filmmakers around the world to create videos from stock footage alone.Working with San Francisco-based design & moving picture company Skycar Creative, Adobe Stock is bringing stories from artists all around the world to life through short films made entirely with Stock video assets with a new web series, titled “Depth of Field.”
Introducing the RED EPIC-W and New Weapon Cameras
RED is pleased to introduce the highly-anticipated RED EPIC-W and new WEAPON cameras to content creators everywhere. Each camera combines the compact and intuitive design of the DSMC2 form factor with RED’s latest sensor technology, HELIUM 8K S35. The HELIUM sensor maintains RED DRAGON’s reputation of delivering superior image quality and massive dynamic range, all while incorporating groundbreaking 8K resolution in an S35 frame.
In Review: Blackmagic Design Micro Studio Camera 4K
When I got the delivery of the Blackmagic Design Micro Studio Camera4K, I was instantly very curious. I am thinking to myself,OK, a small 4K camera, not exactly a brand new idea.So how would it stack up? What wouldthe image quality be? There are other cameras in the small 4K spacethat make really nice images, so what would set the BlackmagicDesign 4K Micro apart from the rest? Get ready for an interestingtwist on how Blackmagic delivered with really solid, exceptional picture quality.
FSU’s Seminole Productions Adds VariCam LT 4K Cinema Camcorder To Panasonic Camera Arsenal
Seminole Productions, the video production unit of Florida State University’s College of Communication and FSU Athletics partner, recently invested in Panasonic’s VariCam LT 4K camcorder to shoot cinematic features and opens for display on the state-of-the-art Panasonic large-format LED video boards that are installed throughout Doak Campbell Stadium.
