DJI Wins Award of Excellence for Inspire 3 8K Cinema Drone at NAB 2023
An interview from the 2023 NAB Show in Las Vegas with Donovan Davis of DJI. Since 2006, DJI has led the world with civilian drone innovations that have empowered individuals to take flight for the first time, visionaries to turn their imagination into reality, and professionals to transform their work entirely.
At the NAB Show, DJI set a new standard for cinematic-grade aerial filming systems with the all-in-one DJI Inspire 3, a streamlined, precise, full-frame 8K cinema drone to meet the needs of top-level movie productions.
Its sleek integrated design, a 161° ultra-wide FOV night-vision FPV and the O3 Pro transmission and control system offer the best-in-class flight performance and a full pro ecosystem that can be integrated into the biggest film sets seamlessly. The Inspire 3 is DJI’s only cinema-grade drone, that supports both RTK-powered Waypoint Pro and omnidirectional sensing to perform flight missions more safely and with higher precision than ever before.
The Inspire 3 is equipped with the lightest ever full-frame Zenmuse X9-8K Air Gimbal Camera, which features DJI’s latest image processing system, CineCore 3.0, supporting internal recording of up to 8K/25fps CinemaDNG video as well as 8K/75fps Apple ProRes RAW video, meeting the needs of top-class film and television productions. In S&Q mode, X9-8K Air supports internal recording of up to full-frame 4K/120fps ProRes RAW video without cropping, providing more creative editing options.
The X9-8K Air supports dual native ISO. At full-frame 30fps and below, it offers EI 800/4000, supporting the 24fps commonly seen in film productions and the 25fps used in commercial and television productions. At above 30fps, EI 320/1600 is available. This delivers ultra-clear footage for low-light scenes with rich details.
The X9-8K Air covers 14+ stops of dynamic range, which captures rich highlight and shadow details in complex lighting scenarios like sunrises and sunsets. High dynamic range also brings more possibilities for post-editing, retaining genuine colors even after significant exposure adjustments.
In order to offer cinematographers more creative freedom and inheriting DJI’s proprietary DL mount, the X9-8K Air is compatible with an additional 18 mm F2.8 full-frame ultra-wide lens and a new telephoto lens specially made for 8K aerial cinematography as well as full-frame 24mm, 35mm, and 50mm lenses for a premium selection designed with aerial filming in mind.
Building on DJI's mature color science and technology, the DJI Cinema Color System (DCCS) allows the X9-8K Air to retain authentic colors that redefine the look of aerial cinematography. This applies to natural settings and urban landscapes, and also accurately captures skin tones in different environments and lighting conditions. DCCS ensures effortless color matching between X9-8K Air and ground-based cinema cameras such as DJI Ronin 4D, delivering consistent color style from air to ground to meet the needs of film-production post-editing workflows.
The included DJI PROSSD 1TB offers up to 1100MBps write speed and up to 900MBps read speed and can be connected directly to a computer via USB-C cable for easy file sharing and seamless workflows.
“The Inspire 3 is the professional-level aerial platform all filmmakers have been waiting for,” said Ferdinand Wolf, Creative Director at DJI. “It empowers users to fully maximize the potential of any shot as they can record in cinematic-grade image quality previously only available with large and clunky camera systems. We are looking forward to seeing how the Inspire 3 will push aerial cinematography to a completely new level.”
For more information please visit: http://www.DJI.com