An interview from the 2019 International Broadcasting Convention in Amsterdam with Patrick Palmer of Adobe. Adobe Systems is a computer software company which has historically focused upon the creation of multimedia and creativity software products, such as Creative Cloud which gives you all of the Adobe video tools, along with industry-leading design, web, and photography apps.

At IBC 2019, Adobe announced Auto Reframe, a new Adobe Sensei-powered feature coming to Premiere Pro. Using Adobe’s AI and machine learning technology, Auto Reframe automatically reframes and reformats video content so that the same project can be published in different aspect ratios—from square to vertical to cinematic 16:9 versions.

Manually reframing sequences with multiple resolutions is a tedious and time-consuming process. With Auto Reframe, users can simply drag the effect onto the individual clip or clips they wish to reframe and it does the work for them, saving countless hours. Intelligent algorithms generate motion keyframes that follow the action in the video so the most important content is automatically centered and kept in the frame. For more complex sequences containing many clips and edits, Auto Reframe automatically generates a new sequence that applies reframing to all the clips in the timeline.

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