Beyond 4K Buzz & Trends
The Future of Video Production
We are often asked what are the trends we see and what is happening in the video field and what value does a professional video production company hold when anyone can buy the same or similar equipment.
Miller Camera Support Shows Versatility Over Land, Air and Water with Levi Whitney
When Levi Whitney, owner and creative director of Uphill Cinema production company, was enlisted to create a video demo showcasing one the latest mirrorless cameras, he knew he needed a rugged, compact and multi-tasking tripod custom built for the smaller payloads of DSLRs and HDV cameras. He chose the AIR CF2 Carbon Fiber System from Miller Camera Support, LLC, a leader in the production of innovating camera support solutions, to put the camera through its paces in the ideal professional context.
Turning Orlando Into an 80s Arcade Game: Levitation Creative Agency Shoots with Production Camera 4K for Orlando’s ADDY Awards
The American Advertising Association’s Awards, formerly called the ADDYs, isone of the ad industry’s highest honors. Taking place regionally, the awardevents are huge productions that bring together the best creatives in the US adspace.
Delivering 4K without infrastructure investments
By the end of 2015, it was clear that the time for 4K had arrived. Now, talk isturning to the implementation of a ‘UHD Premium’ standard that builds upon theresolution of 4K, transitioning UHD from the end-goal to a primary requirementfor image quality moving forward.
4K Watermarking: Why It’s Important and Here to Stay
The Movie and TV industry is embracing 4K more and more, with world famousservice providers like Netflix, Amazon Prime, Vudu and YouTube already offeringcontent in 4K. The term 4K has morphed into what is now commonly referred toas UltraHD to not only refer its enhanced spatial resolution (4K pixels per line ofvideo) but also increased color gamut, brightness and contrast. This has changedthe quality game and providers have, not surprisingly, been quick to embrace it.
Bell Developing a Helmet That Can Record 4K Videos
Most of us, at some point in life, have desired to own a Go Pro camera, mount it on our helmets and go on for a ride. Well, to save the enthusiasts from the pain of mounting and un-mounting the cameras, Bell is developing a helmet which has an integrated 360-degree camera that can record 4K videos at up to 30fps.
Canon EOS-1D C vs Nikon D5 for 4K Video
Which flagship DSLR is better for 4K video recording, the released in 2012 Canon EOS-1D C, or the recently announced Nikon D5?Andrew at EOSHD says the Canon EOS-1D C is still the superior 4K DSLR for cinematographers.
CES 2016: Sony Unveils Surprising New 4K HDR TV Range
Sony has released full details of its 4K TV range for 2016 – and it’s fair to say it isn’t quite what I expected.The biggest surprise is that there’s only going to be a single TV set in Sony’s entire 2016 4K range that uses direct LED lighting, where the lights sit directly behind the screen. That model is the 75-inch flagship, the 75X940D.
360fly Announces 4K Action Camera
The second-generation 360fly 4K camera looks a lot like its predecessor, and it still captures immersive video with a 360-degree horizontal and 240-degree vertical field of view, but internally it's a very different camera. The company has upped the image sensor resolution, so panoramic video is now captured in 4K (2,880 by 2,880 pixels) quality, a big step up from the meager 1080p offered by the previous generation model.
ATEME’s TITAN Powers a New 4K-UHD Channel
ATEMEhas been selected by MCS TV (ALTICE Group), the leading independent French TV channel dedicated to sports, to power its brand new 4K-UHD channel. Initially, it will be launched in France on cable and optical fiber networks, before being exported abroad in the coming months. In another global first for ATEME, the agreement demonstrates the company’s technological leadership in its field, deploying high video quality channel in record time.
RED Digital Cinema Announces the Industry-Changing 5K Scarlet-W Camera
Today, RED Digital Cinema unveiled the latest addition to its lineof professional cameras, the SCARLET-W. Joining the RED RAVENTM and WEAPON® in the latestgeneration of RED cameras, the SCARLET-W is a versatile, feature-rich, and intuitive option forprofessional shooters. SCARLET-W offers a RED DRAGON sensor, interchangeable lens mounts,simultaneous recording in REDCODE® RAW and Apple ProRes formats, an intelligent OLPF system,and in-camera 3D-LUT outputs. At just $9,950 for the camera BRAIN® and $14,500 for the completeBase I/O V-Lock Package, SCARLET-W delivers unparalleled flexibility, accessibility andperformance.
Sony’s BVM-X300 Colors Our World
Light Iron is a post production company with an extreme focus on maximizing image fidelity. We rely heavily on technology to increase filmmakers’ creative control over their projects. The newest arrow in our quiver for hitting that target is Sony’s BVM-X300 4K OLED master monitor.
