Creative Day Technologies Supports FANUC America Grand Opening with Panasonic AK-UC4000 4K/HDR Camera Systems

FANUC America, the U.S. subsidiary of FANUC, a global leader in automation for manufacturing, recently inaugurated a new 461,000 square-foot North Campus robotics and automation facility in Auburn Hills, MI. The grand opening event was supported by rental/staging company Creative Day Technologies with Panasonic AK-UC4000 4K/HD/HDR field/studio camera systems.

 

The celebration of FANUC’s new North American Distribution Center was attended by an audience that included 600 executives of Fortune 100 companies, national, state, and local political leaders, media and employees. 

 

Sam Hannah, Creative Day’s Chief Technology Officer, said that the company used three (of its four) AK-UC4000 camera systems at the live FANUC event. “We purchased these Panasonic cameras for their ability to deliver a superior image with the wide-ranging environments we work in and the ability to acquire in 4K.  With this project, we had a large audience with many delay screens. We needed the IMAG images to look great since the stage was at a fair distance from the live audience,” he recounted. 

 

For the FANUC event, the AK-UC4000s were outfitted with Canon 20x and 40x zoom lenses, and 80x image stabilization sports lenses. The project was delivered in 1920 x1080p.

 

“Based on our competitive research, the UC4000 was the best available camera in terms of image quality, weight and proportions, and the overall functionality our engineers are accustomed,” Hannah said. “Those factors coupled with Panasonic’s unmatched cost-efficiencies, both immediate and for future upgrades like HDR, influenced our purchase.”

 

“While 1080p is our customary production format now, the UC4000 gives us entry into an HDR/4K world, with a diverse choice of formats, aspect ratios and transmission speeds,” he noted. “Also, with the UC4000 we can shoot 1080p with no more need for conversion and a cleaner signal throughput.”

 

Since taking delivery of the cameras this spring, notable clients that Creative Day has supported with the AK-UC4000s have also included Comcast, Amway, Meijer supercenter stores, the Michigan State Lottery, the 2019 Detroit Jazz Festival and other arena events.

 

For more information about Creative Day Technologies, visit https://www.creativedaytech.com/

The AK-UC4000 studio camera joins the current AK-UC3000 4K HDR capable-camera and the AK-HC5000 1080p 4x high-speed HDR capable-system in Panasonic’s camera systems line, bringing together the features of both and raising the bar for 4K HDR performance and future-proof infrastructure. The AK-UC4000 utilizes LSSIEL optics to capture 4.4K native resolution improving the UHD resolution (more than 2000 TV lines, both horizontal and vertical), dynamic range and S/N ratio (62dB) over the UC3000. It maintains the same broadcast lens compatibility and operation and keeps the same camera form factor--matching or surpassing the best performing 4K HDR B4-mount cameras on the market.

 

For more information about Panasonic professional video products, visit us.panasonic.com/broadcast or contact Panasonic at 877-803-8492.

About Panasonic System Solutions Company of North America

Panasonic System Solutions Company of North America, a division of Panasonic Corporation of North America, delivers game-changing technology solutions that deliver customized experiences to drive better outcomes—for our customers and our customers’ customers. Panasonic designs and manufactures reliable, flexible and dependable products and solutions to help create, capture and deliver information of all types, especially where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, audio and visual systems (projectors, displays & digital signage) and professional video production. To learn more and Panasonic’s business products and solutions visit https://na.panasonic.com/us/audio-video-solutions.

Newark, NJ-based Panasonic Corporation of North America is committed to creating a better life and a better world by enabling its business-to-business customers through innovations in Sustainable Energy, Immersive Entertainment, Integrated Supply Chains and Mobility Solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. One of Interbrand’s Top 100 Best Global Brands of 2018, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region. Learn more about Panasonic’s ideas and innovations at www.na.panasonic.com/us.