StarTech takes a look at upcoming 4K video trends including how it's being adopted, what barriers exist, true 4K ecosystem and more.
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Q How is 4K Being Adopted and Proliferated?
A 4K technology opens a world of possibilities for content creation and consumption. 4K UHD augments the viewing experience in applications like entertainment, digital signage, education, sports, surveillance, games and medical applications. Native 4K resolution is significantly better in resolving detail, allowing closer, more immersive viewing and scales down to 2K output with a higher quality picture than if created in 2K. An entire industry has emerged to enable a truly end-to-end 4K ecosystem - from capture, production, initial distribution, and secondary distribution to consumers. Consumer electronics equipment manufacturers, in particular, are embracing this revolutionary display technology and are the driving force behind making 4K mainstream.
Technology is always evolving. In the television industry we’ve moved from standard definition to high definition and now onto, the Ks. Is this a technology trend that is here to stay or is it ahead of it’s time causing the excitement to die out before the rest of the television technology world catches up?
In the following Q&A, Gene Duggan - Director of Sales and New Business Development at Imagecraft Productions, shares his insight on how the Ks have affected his clients and the television production industry, from the rental house perspective.
Q What is the biggest change you’ve seen since 4K was introduced?
A The camera and lens manufacturers have it figured out but the rest of the television community has yet to figure out affordable solutions to support 4k. For example, in order to see a proper 4k signal you need to purchase a $25k monitor. Most clients’ budgets don’t support renting or purchasing equipment like that.
Nela Pertl, Marketing Manager EMEA at Panasonic, talks Video over IP, 4K and more at IBC 2016.
Q What are some upcoming/popular trends from the world of broadcast and content creation that you think might make a big impact at the show?
A Alongside IP, 4K is still a huge talking point and every manufacturer is updating their camera, switching and recording equipment to accommodate the super-high resolution format, which will only speed up adoption across the industry. At Panasonic our 4K range is going beyond the traditional production cameras and in to other formats, such as studio and remote cameras. The increasing capability of network connections and processing power has meant Video over IP is becoming a crucial part of many news workflows. Again this has seen manufacturers updating their hardware to add IP capabilities, and Panasonic is fully committed to seeing out the full transition to VOIP over the next few years.