Marketing Agency Leverages Multitier Storage for Greater Business Agility and Content Management
SAN JOSE, Calif. — Oct. 11, 2017 — Quantum Corp. (NYSE: QTM) today announced that Hogarth Worldwide, a fast-growing global marketing implementation agency, has enhanced its StorNext®-powered storage environment with an Xcellis® workflow storage system, including QXS™ high-performance disk. Providing independent performance and capacity scaling — as well as low-cost, long-term content preservation — the end-to-end storage solution has enabled Hogarth to maintain a highly efficient and collaborative production operation as its business continues to grow around the world.
[Click to tweet: @hogarthww uses end-to-end #storage from @QuantumCorp to address evolving client needs and drive business growth qntm.co
Remarkable Growth Demands Swift Scalability
Working closely with ad departments in major corporations and with creative agencies, Hogarth produces advertising and other marketing communications content across all media and all languages. The agency relies on StorNext to support efficient delivery of high-quality services including broadcast, print and digital production, postproduction, CGI and language localization.
"One constant since Hogarth's early days has been Quantum's StorNext," said Nick Wood, production systems manager at Hogarth. "We started converting Xsan environments to StorNext very early to take advantage of its flexibility, performance and scale, and it enabled our teams to collaborate on projects while working on any platform — Mac, Linux or Windows. Today, 12 of our offices already have full StorNext environments installed.
"With StorNext, we know we can quickly add disk capacity for an office if the workload sees a surge, and we can expand the system almost instantaneously to add more workstations. We've had to do that — expand from five or six workstations to 40 for a big project — and StorNext makes it easy."
While Hogarth's technical infrastructure and workflow have helped it to become one of the world's top postproduction houses, rapid growth — a doubling of its staff in the past year — and the frequent need to scale up quickly to handle increasingly data-intensive projects necessitated an expansion of its StorNext foundation.
StorNext Powers Flexible End-to-End Workflow
Working with Quantum and integrator-partner Trams, Hogarth recently upgraded its environment with a StorNext-powered Xcellis workflow storage solution.
The new Xcellis system not only allows the agency to scale performance and capacity independently but also supports use of network-attached storage (NAS) as part of the storage pool. The actual transition to Xcellis took just a couple of hours, with no impact on the work or experience of Hogarth's production teams.
Reliability, Performance and Flexibility Fuel Efficiencies
Within the StorNext environment, Hogarth has been able to leverage its existing investments across Mac, Linux and Windows platforms while taking advantage of multiple storage tiers to optimize its use and expansion of both storage performance and capacity. StorNext's industry-leading streaming performance enables the agency to maintain a highly efficient, collaborative workflow with shorter design cycles.
"We are a real workflow company, and StorNext provides the most flexible, powerful end-to-end workflow system available anywhere," said Wood. "There is no way we could have done what we have without it."
Quantum is a leading expert in scale-out tiered storage, archive and data protection. The company's StorNext platform powers modern high-performance workflows, enabling seamless, real-time collaboration and keeping content readily accessible for future use and remonetization. More than 100,000 customers have trusted Quantum to address their most demanding content workflow needs, including top studios, major broadcasters and cutting-edge content creators. With Quantum, customers have the end-to-end storage platform they need to manage assets from ingest through finishing and into delivery and long-term preservation. See how at www.quantum.com/customerstories-mediaent.