Panasonic today unveiled the VariCam LT, representing the next generation of 4K cinema cameras. The VariCam LT camcorder inherits the same super 35mm sensor and superb imaging capabilities that distinguish the award-winning VariCam 35, but with significant reductions in size, weight and price.
Interlude, a media and technology company that enables production and web distribution of selectable, interactive multimedia videos teamed up with Coke for its Super Bowl 50 ad. Using their own platform and creativity, they reimagined Coke's ad and delivered a completely interactive masterpiece featuring The Hulk and Ant Man.
Sony’s newest 4K camcorder, the PXW-Z150, combines enhanced low-light performance and multiple file transfer options in a compact design for professionals who need to quickly and easily shoot, edit and deliver broadcast-quality content.
A new class of SD cards that can record and access 4K and 8K video much more quickly is on its way later this year for devices like cameras, smartphones and VR headsets.
You're familiar with stitching—not just the physical kind you get at the emergency room after each epic adventure, but also the way your camera uses special software to link together panoramic pics. To avoid that awkward stitching, 360fly's camera magically captures everything around you with just a single lens. And in April, they'll be releasing a 4K version.
How soon should producers and distributors of unscripted TV and digital programming begin originating and delivering programs in 4K, and what are some of the big challenges involved, were among the questions posed to a panel of 4K experts at the recent Real Screen Summit in Washington DC. Moderator John Smithson, creative director, at Arrow Media, played the devil’s advocate for cynics “I used to write articles about the 3D renaissance. We thought that we’d all be producing 3D with big budgets, but it just didn’t happen. How do we know that 4K, won’t be more of the same ?” he questioned the panel.
A new year calls for plenty of new trends and the future of 4K is looking pretty bright. Joel Holland, founder and CEO of VideoBlocks, answers a few questions about what we can expect from 4K this year, new products to look forward to and whether or not this "trend" will live up to its expectations or fizzle out.
AJA Video Systems today announced availability of Io 4K, an evolution of its popular devices for professional video I/O, updated and customized for Thunderbolt™ 2 technology and the latest 4K workflows. Io 4K connects to any Thunderbolt™ 2-enabled device such as the new Mac Pro, and uniquely offers an additional Thunderbolt™ 2 port for daisy-chaining other peripherals in supported workflows.
When Levi Whitney, owner and creative director of Uphill Cinema production company, was enlisted to create a video demo showcasing one the latest mirrorless cameras, he knew he needed a rugged, compact and multi-tasking tripod custom built for the smaller payloads of DSLRs and HDV cameras. He chose the AIR CF2 Carbon Fiber System from Miller Camera Support, LLC, a leader in the production of innovating camera support solutions, to put the camera through its paces in the ideal professional context.
The American Advertising Association’s Awards, formerly called the ADDYs, is one of the ad industry’s highest honors. Taking place regionally, the award events are huge productions that bring together the best creatives in the US ad space.
By the end of 2015, it was clear that the time for 4K had arrived. Now, talk is turning to the implementation of a ‘UHD Premium’ standard that builds upon the resolution of 4K, transitioning UHD from the end-goal to a primary requirement for image quality moving forward.
Burning Man gathers 70,000 people from around the globe into what’s called a “crucible of creativity” as participants build a city of art and ideas in Nevada’s Black Rock desert. This year, I put a combination of Sony 4K technologies — the PXW-FS7 camcorder with FE PZ 28-135mm F4 G OSS servo lens, the NEX-FS700 camcorder and α7R II camera — through a torture test of sandstorms and heat.
The Movie and TV industry is embracing 4K more and more, with world famous service providers like Netflix, Amazon Prime, Vudu and YouTube already offering content in 4K. The term 4K has morphed into what is now commonly referred to as UltraHD to not only refer its enhanced spatial resolution (4K pixels per line of video) but also increased color gamut, brightness and contrast. This has changed the quality game and providers have, not surprisingly, been quick to embrace it.
The 2016 Sony Open in Hawaii PGA TOUR event will be shot and broadcast in HD on Golf Channel using Sony professional cameras, continuing Sony’s long-running tradition of providing HD production technology for major live entertainment and sports events.
Most of us, at some point in life, have desired to own a Go Pro camera, mount it on our helmets and go on for a ride. Well, to save the enthusiasts from the pain of mounting and un-mounting the cameras, Bell is developing a helmet which has an integrated 360-degree camera that can record 4K videos at up to 30fps.
Sony has released full details of its 4K TV range for 2016 – and it’s fair to say it isn’t quite what I expected.The biggest surprise is that there’s only going to be a single TV set in Sony’s entire 2016 4K range that uses direct LED lighting, where the lights sit directly behind the screen. That model is the 75-inch flagship, the 75X940D.
The second-generation 360fly 4K camera looks a lot like its predecessor, and it still captures immersive video with a 360-degree horizontal and 240-degree vertical field of view, but internally it's a very different camera. The company has upped the image sensor resolution, so panoramic video is now captured in 4K (2,880 by 2,880 pixels) quality, a big step up from the meager 1080p offered by the previous generation model.
ATEME has been selected by MCS TV (ALTICE Group), the leading independent French TV channel dedicated to sports, to power its brand new 4K-UHD channel. Initially, it will be launched in France on cable and optical fiber networks, before being exported abroad in the coming months. In another global first for ATEME, the agreement demonstrates the company’s technological leadership in its field, deploying high video quality channel in record time.
Today, RED Digital Cinema unveiled the latest addition to its line of professional cameras, the SCARLET-W. Joining the RED RAVENTM and WEAPON® in the latest generation of RED cameras, the SCARLET-W is a versatile, feature-rich, and intuitive option for professional shooters. SCARLET-W offers a RED DRAGON sensor, interchangeable lens mounts, simultaneous recording in REDCODE® RAW and Apple ProRes formats, an intelligent OLPF system, and in-camera 3D-LUT outputs. At just $9,950 for the camera BRAIN® and $14,500 for the complete Base I/O V-Lock Package, SCARLET-W delivers unparalleled flexibility, accessibility and performance.
Light Iron is a post production company with an extreme focus on maximizing image fidelity. We rely heavily on technology to increase filmmakers’ creative control over their projects. The newest arrow in our quiver for hitting that target is Sony’s BVM-X300 4K OLED master monitor.
When the television and cine markets began demanding 4K cameras, the quickest solution was to use large-format, single 4K sensors. Since many of these sensors were close to the size of a 35mm frame of film, shooters could draw on the large supply of 35mm PL mount film lenses. Lens makers quickly began development and production of a newer generation of optics.
Earlier this year, news broke out of Texas Frightmare Weekend that Don Coscarelli was “retiring” his personal 35mm print of his fright favorite PHANTASM, a film whose prints have become decidedly difficult to find in its native format. For some, the move came as an unfortunate turn, considering that the 35mm theatrical experience is still one embraced by a majority of horror hounds, while rumors began to swell that the print’s retirement had something to do- promotional or otherwise- with the upcoming release of PHANTASM V: RAVAGER. Yet no one could have predicted the truth behind the matter, revealed this weekend at Harry Knowles’ Butt-Numb-A-Thon, as J.J. Abrams and his production company, Bad Robot, have teamed with Don Coscarelli on a 4K restoration of PHANTASM!
There are a lot of cameras on the market and picking the right one takes a lot of thought. For the past few months, we have been trying to figure out our next camera purchase and with all the quality choices out there in today’s market, that decision did not come easy. It is not as simple as choosing the camera with the best picture quality or the one that is the most versatile. Production companies have more choice and access to affordable gear then ever before.