The advent of 4K has been talked about and talked about in the media world. Well, guess what? It’s here. The discussion has shifted from theory and conjecture to real needs and challenges. Consumers have demonstrated the appetite for it. Now broadcasters, service providers, content owners and content creators must deliver it.There are enough challenges—from bandwidth strains to quality concerns—when delivering 4K content for broadcast TV. And when you consider 4K for internet-delivered channels it seems even more daunting. But it doesn’t have to be. Here’s what you need to know.
The impact of technology today on sports and the fan experience is growing more and more each day. Fans in and out of the stadium want more access to in-game statistics, insights and the vantage points that they can receive from instant replay and slow motion. EVS, the pioneer of instant replay, just scored an Emmy Award for its Epsio Zoom technology. FOX Sports used Epsio Zoom for first-time 4K coverage of key holes of this year's US Open (golf). The solution was integral to CBS' Super Bowl coverage this year and is in use by the Minnesota Vikings, at MetLife Stadium and by broadcasters, other stadiums and arenas around the world. Read our exclusive interview with James Stellpflug, Vice President of Product Marketing, EVS, about the technology, the impact of 4K, and more.
Hot off the back of her Emmy nomination for Beyonce's 'Lemonade,' Hannah Bleacher has hit her stride as one of the hottest production designers at the moment. After working on Creed last year, Hannah is enjoying the praises of director Barry Jenkin’s coming-of-age story MOONLIGHT, and is already set to work on the upcoming THE BLACK PANTHER film. In an exclusive interview with ProductionHUB, Hannah talks favorite sets, challenges with filming and more.
On November 3, Canon filled the ASC Clubhouse in Hollywood with Society members, cinematographers and other production professionals for the unveiling of their new flagship digital cinema camera, the EOS C700. It was exactly five years ago, on November 3, 2011, that Canon first unveiled their EOS C300 and pledged a commitment to the cinematography community to collaborate, listen and evolve new technology designed for filmmaking.
Coming off of a recent review of the Blackmagic Design Micro 4K, I was excited to take on (along with the Micro 4K) the Video Assist 4K Recording Monitor. The Video Assist 4K did not disappoint providing clean, clear, crisp images along with solid recording 4K settings. The dual built-in, high speed UHS-II recorders use off the shelf SD cards to record HD and Ultra HD video as professional 10-bit 4:2:2 ProRes or DNxHD files.
For more than a decade Wright Way Video, Inc. owner Joshua Wright has been delivering professional production services for countless broadcasts such as Soundstage, the long-running live concert TV series featuring new and legendary artists—from Fleetwood Mac and Bad Company to Kenny Chesney and Regina Spektor.
It’d be pretty hard to argue that consumers aren’t getting on board with 4K technology. The statistics make a strong case. Whether it’s actually worth it for consumers to adopt might be more debatable, but they’re casting their ballots in favor of the technology.
Originally from The Netherlands, Anne Jans now resides in Canada, where she is the Lead Animator for The Sequence Group, where she has completed projects like Halo: The Fall of Reach to their new Slack commercial. She discusses how she found her passion and what the life of being a lead animator is really like.
When YouTube started allowing uploads and playback of 4K video in 2010, many thought it was just a gimmick. In 2014, when Netflix launched its first 4K streamed shows, “House of Cards” and “Breaking Bad”, there was more acceptance that the new standard was becoming the real deal. By the end of 2016, the analyst firm IHS projected that around 10% of US homes will own a 4K TV, which they estimate will rise quickly to a third by 2019.
Utah-based production company Lenzworks recently shot the second season of Relative Race, a co-production with broadcast partner BYUtv, with a dozen VariCam LT 4K cinema camcorders. An ingenious pairing of a race against time with a genealogy hunt, Relative Race pits four couples against each other in a race from Miami, FL to Boston, MA, with required stops along the way to complete challenges, then meet and stay with relatives they previously didn’t know existed. The prize for the winning couple: $50,000.
Short films can be extremely challenging to create, but when they are executed properly, they successfully push the boundaries of film to the extreme. Adobe Stock's new challenge series pushes filmmakers around the world to create videos from stock footage alone. Working with San Francisco-based design & moving picture company Skycar Creative, Adobe Stock is bringing stories from artists all around the world to life through short films made entirely with Stock video assets with a new web series, titled “Depth of Field.”
RED is pleased to introduce the highly-anticipated RED EPIC-W and new WEAPON cameras to content creators everywhere. Each camera combines the compact and intuitive design of the DSMC2 form factor with RED’s latest sensor technology, HELIUM 8K S35. The HELIUM sensor maintains RED DRAGON’s reputation of delivering superior image quality and massive dynamic range, all while incorporating groundbreaking 8K resolution in an S35 frame.
When I got the delivery of the Blackmagic Design Micro Studio Camera 4K, I was instantly very curious. I am thinking to myself, OK, a small 4K camera, not exactly a brand new idea. So how would it stack up? What would the image quality be? There are other cameras in the small 4K space that make really nice images, so what would set the Blackmagic Design 4K Micro apart from the rest? Get ready for an interesting twist on how Blackmagic delivered with really solid, exceptional picture quality.
Seminole Productions, the video production unit of Florida State University’s College of Communication and FSU Athletics partner, recently invested in Panasonic’s VariCam LT 4K camcorder to shoot cinematic features and opens for display on the state-of-the-art Panasonic large-format LED video boards that are installed throughout Doak Campbell Stadium.
YouTube star, Prince Ea, has teamed up with production company, Shareability, to look at a few different areas of the future, including education, with Neste's Pre-order the Future campaign. Neste is a Finnish renewable energy company, and together with Prince Ea, they are exploring how to use new types of renewable raw materials to develop long term sustainability.
Rotolight, the award-winning British LED manufacturer, has been chosen as the exclusive LED lighting supplier to Celebro Media Studios, the UK’s first 4K television studio. Established just over two years ago in London’s West End, Celebro Media Studios is specifically designed for live television applications.
University of Advancing Technology Professor Hue Henry, Game Programming, Virtual Reality and Augmented Reality teacher, answers a few questions about the new Pokemon GO phenomenon and where the future of augmented reality lies. ProductionHUB:Do you foresee other apps like this in our future or how might other companies and brands use augmented reality to their advantage?
Panasonic today announced availability and pricing for the first two models in its new UX series of professional 4K camcorders, the UX Premium Model AG-UX180 and the UX Standard Model AG-UX90. The UX180 and UX90 begin deliveries in December and November, respectively, with suggested list prices of $3,795 and $2,295.
Panasonic announced a new "cinema-ready" version of its VariCam 35 aimed at high-end Hollywood studio customers. Jointly developed with Codex, the Panasonic VariCam Pure is a modular camera system with integrated 4K uncompressed recording at up to 120fps thanks to a new V-Raw 2.0 recorder design.
Every technology change brings new benefits and new challenges. The shift in media production to digital file-based systems has sped up the process, multiplied the creative power of editing tools, and enabled collaborative workflows that could never have been imagined with film or tape. They have also brought new challenges to the storage and retrieval side of the equation.
The EOS 5D Mark IV, presented as the tool for photographers in pursuit of the perfect shot offers a 30.4 megapixel sensor with wide exposure latitude, 7 fps, built-in Wi-Fi and GPS and comes with two new lenses, EF 16-35mm f/2.8L III USM and EF 24-105mm f/4L IS II USM.
When FuseMedia (Aspen, CO) was founded a decade ago, it was among the first companies dedicated to the production of online video. According to Production Director Chris Macdonald, FuseMedia has been committed to creating "engaging, brand-specific, and emotionally packed" HD video as a marketing tool for business across the Rocky Mountain West, and has now moved into 4K production with its purchase of Panasonic’s AG-DVX200 4K large-sensor camcorder.
Mobile TV Group (MTVG) has launched an end-to-end 4K and HDR mobile production unit, designated 39 FLEX, incorporating 12 Sony HDC-4300 live camera systems and using Sony’s BVM-X300 4K/HDR master monitor for critical viewing. Powered by Sony’s 4K/HDR broadcast production technology, 39 FLEX makes live sports production in 4K/HDR a practical reality.