Shutterstock’s 4K content has been increasing since last year’s NAB show, and the strong demand for it over the past year is only continuing to grow. With over two million stock photos in Shutterstock’s database, (100,000 of those being in 4K) it’s safe to say 4K’s future is already here.
Florida-based cinematographer Michael Minock recently shot a narrative short about human trafficking, Don’t Look Away, with Panasonic’s new VariCam 35 4K camera/recorder. The 25-minute film will be submitted to film festivals and provided free of charge to organizations that specialize in caring for and rehabilitating victims of the crime.
by 4KHUB Contributor, Janet DaltonBy 2014, 4K moved beyond early trade-show rumblings to become a dominant player in the world of acquisition formats. There are many advantages to shooting 4K including increased creative flexibility to zoom and reframe shots in post, higher quality keying & 3D capabilities and a more secure medium for archiving purposes. However, while the shift from SD to HD took almost 10 years to take hold, the move from HD to 2K to 4K is happening in less than half that time.
On Gone Girl, Light Iron colorist Vertovec does most of the first pass on his own, according to Cioni. “Then David and Jeff come in and start working and setting up some more looks. Then, every single day, Ian outputs an H264 to Pix and allows David to review more of the days’ work offsite.”
by 4KHUB Contributor, David WellsThere is no shortage of hype surrounding the 4K initiative, most of it coming from the high-end camera and television manufacturers. During our research on the 4K topic we’ve found very few compelling reasons to support this technological advancement, and quite a few points that prove the world isn’t quite ready for the current implementation of 4K. We’ll outline some of the pros and cons of 4K technology and you can decide for yourself if 4K is the right tool for your job.
As you might expect the battle lines have been quickly drawn on both sides of the 4K camp. The naysayers claim that most people can't tell the difference between 4K and HD. On the other side of the fence the proponents are saying that it's a major jump from HD with better color and a true immersive experience.
by 4KHUB Contributor, Larry JordanI was delighted when the folks at 4KHUB asked me to contribute an article to their launch. Because I have opinions about this. You can call me a skeptic, but from my perspective, this 4K business is not the solution to world peace, nor perpetual prosperity. (And, as an aside, for this article, I’ll use the term “4K” to mean all image sizes larger than 1080p HD.)
As the next high-resolution media evolution approaches, a unique set of workflow challenges comes along with it. Advents in 4K and UHDTV technology offer artists and consumers higher frame rates, wider color gamuts, increased dynamic range, and higher pixel counts—but offer post-production teams potential workflow efficiency headaches.
As many have reported, the two big features that are appearing are 4K video recording at 30FPS and a built-in touch display.Unfortunately, these two features won’t be appearing in the same camera. Instead, there will be two models: the HERO4 Black and the HERO4 Silver.
With lofty production goals and a modest budget, Gayle Tattersall and Bernie Laramie employed the AJA Ki Pro Quad 4K/UltraHD/2K/HD file-based recorder and Canon EOS C500 camera to capture and record more than 40 hours of 4K ProRes 444 footage shot across Downtown Los Angeles and Malibu over the course of 17 days.
For Ricci’s latest 4K short films, "Abruzzo Winter Emotion" and "One Day in Abruzzo," he used an AJA Ki Pro Quad 4K/UHD/2K/HD file-based recorder with the Canon EOS C500 camera to deliver stunning 4K ProRes 444 footage of central Italy’s most breathtaking topography.
Professional video and audio systems integration firm Advanced Broadcast Solutions (ABS) announced a free 4K Open House at its offices in SeaTac on July 17, 2014. There will be a number of vendors at the event, including Adobe, AJA Video Systems, Elemental Technologies, Four Winds Interactive, FUJINON, Infortrend, Quantum, Planar and Sony.
MelroseMAC invites you to witness the perfect storm of 4K technology and innovation gather on one stage. Apple®, G-Technology, and GoPro will demonstrate the future of real-time 4K editing in Final Cut Pro® on the optimized Mac Pro® complemented by the high-speed expandability only Thunderbolt™ 2 storage and ingest solutions can offer.
Learn the challenges involved in shooting entirely in 4K as well as the benefits and trade-offs in using an end-to-end 4K pipeline in post-production.
Peter Dilorio with Sony Electronics gave us the quick run down on the latest Sony Production Studio Package & 4K Journalist Backpack.
Matrox Video is now offering Matrox X.mio3 FH and DSX LE4 FH SDI cards, part of the next generation of Matrox DSX Developer Products. The half-length PCIe cards offer up to 12 reconfigurable I/Os, from SD to 4K, along with support for AES/EBU, LTC and GPIO. All inputs have built-in frame synchronizers to generate clean SDI signals for any environment.
If you are planning to purchase a new television and you thought that your choices were simplified because high definition flat screens are the only type of televisions on the market, think again.