by 4KHUB Contributor, David WellsThere is no shortage of hype surrounding the 4K initiative, most of it coming from the high-end camera and television manufacturers. During our research on the 4K topic we’ve found very few compelling reasons to support this technological advancement, and quite a few points that prove the world isn’t quite ready for the current implementation of 4K. We’ll outline some of the pros and cons of 4K technology and you can decide for yourself if 4K is the right tool for your job.
As you might expect the battle lines have been quickly drawn on both sides of the 4K camp. The naysayers claim that most people can't tell the difference between 4K and HD. On the other side of the fence the proponents are saying that it's a major jump from HD with better color and a true immersive experience.
by 4KHUB Contributor, Larry JordanI was delighted when the folks at 4KHUB asked me to contribute an article to their launch. Because I have opinions about this. You can call me a skeptic, but from my perspective, this 4K business is not the solution to world peace, nor perpetual prosperity. (And, as an aside, for this article, I’ll use the term “4K” to mean all image sizes larger than 1080p HD.)
As the next high-resolution media evolution approaches, a unique set of workflow challenges comes along with it. Advents in 4K and UHDTV technology offer artists and consumers higher frame rates, wider color gamuts, increased dynamic range, and higher pixel counts—but offer post-production teams potential workflow efficiency headaches.
As many have reported, the two big features that are appearing are 4K video recording at 30FPS and a built-in touch display.Unfortunately, these two features won’t be appearing in the same camera. Instead, there will be two models: the HERO4 Black and the HERO4 Silver.
With lofty production goals and a modest budget, Gayle Tattersall and Bernie Laramie employed the AJA Ki Pro Quad 4K/UltraHD/2K/HD file-based recorder and Canon EOS C500 camera to capture and record more than 40 hours of 4K ProRes 444 footage shot across Downtown Los Angeles and Malibu over the course of 17 days.
For Ricci’s latest 4K short films, "Abruzzo Winter Emotion" and "One Day in Abruzzo," he used an AJA Ki Pro Quad 4K/UHD/2K/HD file-based recorder with the Canon EOS C500 camera to deliver stunning 4K ProRes 444 footage of central Italy’s most breathtaking topography.
Professional video and audio systems integration firm Advanced Broadcast Solutions (ABS) announced a free 4K Open House at its offices in SeaTac on July 17, 2014. There will be a number of vendors at the event, including Adobe, AJA Video Systems, Elemental Technologies, Four Winds Interactive, FUJINON, Infortrend, Quantum, Planar and Sony.
MelroseMAC invites you to witness the perfect storm of 4K technology and innovation gather on one stage. Apple®, G-Technology, and GoPro will demonstrate the future of real-time 4K editing in Final Cut Pro® on the optimized Mac Pro® complemented by the high-speed expandability only Thunderbolt™ 2 storage and ingest solutions can offer.
Learn the challenges involved in shooting entirely in 4K as well as the benefits and trade-offs in using an end-to-end 4K pipeline in post-production.
Peter Dilorio with Sony Electronics gave us the quick run down on the latest Sony Production Studio Package & 4K Journalist Backpack.
Matrox Video is now offering Matrox X.mio3 FH and DSX LE4 FH SDI cards, part of the next generation of Matrox DSX Developer Products. The half-length PCIe cards offer up to 12 reconfigurable I/Os, from SD to 4K, along with support for AES/EBU, LTC and GPIO. All inputs have built-in frame synchronizers to generate clean SDI signals for any environment.
If you are planning to purchase a new television and you thought that your choices were simplified because high definition flat screens are the only type of televisions on the market, think again.
ProMAX Systems, makers of high-performance video storage servers, editing workstations and archival appliances, has launched the ProMax One and One+ workstations, which are designed specifically for video editors, colorists, and VFX artists working with 4K workflows.
by Randi AltmanIt’s no longer just about 4K, it’s about 4K and beyond. How does a stock footage company keep up? They become early adopters, that’s how.
by 4KHUB Contributor, Andre ElijahEarlier this week I participated in a panel discussion regarding the history and future of 4K video production: its benefits, drawbacks, and considerations - particularly for the world of broadcast. What I found to be most interesting about the discussion is the fact that more people aren’t taking advantage of 4K or even in a position to know its pros and cons. I’ve personally been wrapped up in my own 4K bubble for years ever since the RED One was first announced.
The deadline and budget were tight. The client, a leading maker of iconic, affordable jeans, wanted stills and a beautifully photographed film-style location-shoot commercial turned around in one day. Learn how the team came though with a remarkable creation.
by 4KHUB contributor, Andy ShipsidesAt AbelCine we host a number of educational events and workshops. I was surprised to discover the high level of interest in acquiring in 4K. We all know that 4K usage is growing, but to have a room full of producers in front of me saying that they are being asked by their clients to deliver 4K really said a lot. The group wanted to understand the workflow implications of acquiring in 4K and what the cost difference would be, especially in terms of storage needs and editing complexity. So the workshop veered in that direction and led to very interesting discussion topics that I thought I’d share with you.
Sony Electronics talks about a range of 4K compatible products and their technologies. These products include the FS700 Camcorder paired with Convergent Design's Odyssey 7Q Recorder, the F5 Camcorder, the F55 Camcorder, Professional & Consumer Displays, and the newly announced A7S.
King Felipe VI succeeded to the throne of Spain on June 19th 2014. The recent 4K production of this historic moment at the coronation Filipe IV was a collaboration between Sony, TVE, Xeltec and Fujinon.