JVC Professional Video, a division of JVCKENWOOD USA Corporation, today announced “Big Time,” the new music video from rock band Great White, was shot primarily with the GY-LS300 4KCAM Super 35 camera. The four-day production shot in early May throughout Riverside and Yucaipa, Calif. The video supports the first single off the band’s new album, Full Circle, which was released on Friday.
Vistar Media Solutions and Infinity Media Productions, two video production companies based in in Grand Junction, Colo., partnered to produce the video. “Big Time” was mastered in 1080p, but performance footage of the band was captured in 4K. The narrative part of the video, which follows the story of a young rocker trying to make it big in the industry, was shot in 1080p using the camera’s slow motion (120fps) mode.
Scot Stewart, owner and creative director of Vistar Media Solutions, has owned his GY‑LS300 for more than a year. He was sold on the camera’s Micro Four Thirds (MFT) lens mount and Variable Scan Mapping, which adjusts the Super 35 CMOS sensor to provide native support EF, PL, and other lenses when used with third-party adapters. For “Big Time,” he paired the GY-LS300 with four different Rokinon Cine lenses. “I was very pleased with the image quality and the camera/lens combination,” he said.
According to Stewart, the band wanted a very “fast moving” video that included a lot of angles of the same moment in the song. To shoot additional footage without significantly moving the camera or changing lenses between takes, he used the camera’s Prime Zoom feature, which allows shooters using fixed-focal (prime) lenses to zoom in and out without loss of resolution or depth of field.
“When you only have three or four days to shoot a music video, repositioning a camera can really be a hassle,” he explained. “The 4K image capture and Prime Zoom really helped us out. Being able to zoom a little bit was huge for me.”
“Big Time” was a challenging departure for Stewart, who focuses mainly on local and political commercials as well as corporate video. Though almost all his finished projects are mastered in 1080p, Stewart shoots almost exclusively in 4K because it significantly cuts his shoot time. For example, he can record an interview once with a wide shot, then crop the shot into a close-up in post. He also said the camera’s low-light capabilities allow him to shoot interviews with very little light modification, which also speeds up the production process.
“I’ve always been a fan of JVC,” said Stewart. “When this camera came out, it was too good to be true for the price. I’m trying really hard to compete with the big buys with their budgets and crew. The GY-LS300 helps me with image quality and with what I can do in post. My work looks as good as theirs.”
About JVC Professional Video
Headquartered in Wayne, New Jersey, JVC Professional Video is a division of JVCKENWOOD USA Corporation, a wholly-owned subsidiary of JVCKENWOOD Corporation. The company is a leading manufacturer and distributor of broadcast and professional video equipment, as well as D-ILA front projection systems. For more information, visit JVC’s website at pro.jvc.com
or call (800) 582‑5825.